CNBC Business Magazine, Jan. 1, 2012
Its big idea was to stream videos based on individual users’ tastes. Now Berlin’s tape.tv is making its own shows and expanding across Europe
By Siobhán Dowling
Florence + the Machine are wowing the crowd on a windswept autumn day in Berlin. Surrounded by hip young fans and media types, the British band are putting on an acoustic performance of songs from their new album on a roof overlooking the River Spree. The director pleads with the crowds not to clap until he has signalled, as the whole thing is being filmed. It is the 100th rooftop concert for tape.tv, one of Berlin’s most successful media start-ups.
The company, founded in 2008 by Conrad Fritzsch and Stephanie Renner, is an online music channel that has rapidly grown in just a few years. While it started out streaming music videos 24/7, it has increasingly broadened its remit, producing its own content. In the German-speaking world it has 3.5 million users a month and its expected turnover for 2011 was €20m. In 2012 it is expanding into new markets, launching in the UK in January, with channels to follow in France and Scandinavia. Continue reading